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Team Group UK

Registered Office

Team House,
208 Church Road
Hove, East Sussex BN3 2DJ

Tel 01273 772 355
Fax 020 7748 2027
From o/seas please call:
(44) 1273 772 355

Team Telecom (Europe) Ltd
Company number 382 1103
Eurocom Marketing Ltd
Company number 04835378
Promolists Ltd
Company number 667 5901
Email Services (UK) Ltd
Company number 673 9535

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Voice Broadcasting

Voice broadcasting consists of sending out hundreds, indeed thousands, of pre-recorded telephone messages ranging in length from just a few seconds up to 1 minute of more. Most messages tend to be around 30-45 seconds. Messages fall into two types:
  1. Basic announcement – This could be a political announcement; a civil emergency (eg flood warning) announcement; a charity appeal, etc. There is no interactivity and the announcement simply plays then hangs up. It may give a phone number to call or website to visit. But unless the called party has a pen in their hand, and the web address is highly memorable, they are likely to forget.
  2. Interactive announcement – Here the people phoned listen to the message and part way through they are invited to Press 5 on their phone key pad for more information or to speak with a customer service rep. This is the more common form of voice messaging and is most frequently used by companies wanting to generate leads for such services as debt management; gas and electricity savings, etc. Commercial messages by law must be interactive.

Voice broadcasting is very inexpensive and is a great way to generate leads. To send out say 20,000 x 30 second messages would typically cost 2p per message answered (400). On this you would receive 10% commission (ie 40). Some broadcasts run into the hundreds of thousands with the unit cost dropping to as low as 0.008p per message (ie 8 per 1,000 messages answered).

Voice broadcasts really only work when directed to a ‘consumer’ audience. They are not suitable for business to business communications given that the person answering the phone is unlikely to be a decision maker.

For more information on voice broadcasting please visit our dedicated site



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